Find the leak in your funnel before the quarter closes.
Northwind connects to your warehouse and event streams, defines metrics once, and lets anyone on the team ask a question and get a chart — with the query behind it.
- median setup
- 9 min
- median setup
- events / day
- 2.1B
- events / day
- billed, ever
- 0 seats
- billed, ever
Activation
17.3%
+2.1 pts
Time to value
41 min
−18 min
Weekly askers
26.4k
+9%
Teams that ask a question on day one invite a teammate 2.3× more often.
000°Ask
Type a question. Get a chart, and the SQL behind it.
Northwind turns plain English into queries against metrics your data team defined — so the answer to “how many active teams?” is the same in every meeting.
045°Integrations
Plug in what you already run.
Query your warehouse live, stream product events in seconds, and join billing and CRM without a pipeline project.
- CoCobalt WarehouseWarehousesLive query
- QsQuarrystoneWarehousesLive query
- SbSlatebaseWarehousesLive query
- BeBeacon EventsEventsStream · 2s
- PwPipewellEventsStream · 5s
- FsFernstreamEventsBatch · 15m
- MlMintleaf BillingBillingWebhook
- TbTallybookBillingBatch · 1h
- OrOrchard CRMCRMBatch · 15m
- CdCardinal CRMCRMBatch · 1h
- HsHarrow SupportCRMWebhook
- SlSluiceEventsStream · 2s
Plus a REST ingest API and a CSV drop folder for everything else.
090°Platform
From raw events to answers your whole team trusts.
01 · Semantic layer
Define a metric once. Use it everywhere.
Metrics live as reviewed YAML in your repo. Every chart, answer and export uses the same definition, so “activation” means one thing in every meeting.
- Version-controlled definitions
- Lineage back to source tables
- Freshness checks on every metric
metric: activated_teamslabel: Activated teamsdescription: Teams with 3+ members who asked a question in their first 14 days.owner: growth-analyticssql: | count(distinct team_id) filter (where members >= 3 and first_question_at <= created_at + interval '14 days')dimensions: [channel, plan, region, signup_week]freshness: 15m02 · Cohorts & funnels
Cohorts without a single line of SQL.
Drag a metric into rows, pick a time grain and Northwind builds the cohort, funnel or path for you — and keeps it up to date.
- Funnels with any step order
- Cohorts by any dimension
- Compare segments side by side
Weekly retention by sign-up cohort
% of cohort
| Cohort | W0 | W1 | W2 | W3 | W4 | W5 |
|---|---|---|---|---|---|---|
| Apr 27 | ||||||
| May 04 | ||||||
| May 11 | ||||||
| May 18 | ||||||
| May 25 | ||||||
| Jun 01 |
May 25 cohort kept 71% of teams in week 1 — +2 pts vs the week before
03 · Anomaly alerts
Anomalies find you, with the likely cause attached.
Northwind learns the normal shape of every metric and tells the right channel when something breaks — with the segments that explain it.
- Seasonality-aware baselines
- Root-cause segments
- Alerts to chat, email or webhooks
Checkout completions / hour
expected band shaded
Checkout completions 38% below expected
Tue 14:00–16:00 · posted to #growth-alerts
180°Security
Your data stays where it lives.
Northwind queries your warehouse in place, respects the permissions you already have, and records every question asked.
Viewing as
policy group:sales-emea → region = 'EMEA'
| Account | Region | ARR |
|---|---|---|
| Quillon Freight | EMEA | $184,000 |
| Tallis & Rowe | EMEA | $96,500 |
| Ostrava Mills | EMEA | $41,200 |
3 of 5 accounts visible · same rule applies to answers, exports and alerts
SOC 2 Type II & ISO 27001
Audited every year by an independent firm. Reports available under NDA from the trust centre.
Your warehouse, your data
Live queries run inside your warehouse. Northwind caches aggregates, never raw rows, unless you opt in.
Row-level permissions
Policies follow people across every chart and answer, inherited from your identity provider groups.
Regional residency
Host in the EU (Frankfurt), US (Virginia) or APAC (Sydney). Data never leaves the region you pick.
Encryption everywhere
TLS 1.3 in transit, AES-256 at rest, with customer-managed keys on Enterprise.
Full audit trail
Every question, query and export is logged with who asked it and what they saw, retained for 400 days.
225°Pricing
Pay for events, not for people.
Every plan includes unlimited seats and viewers. Warehouse queries and CRM or billing syncs never count toward your volume.
Estimate your bill
- Growth base$250
- 25M – 100M at $9 / M$225
- Annual discount−$71
Starter
Up to 10M events / monthFor a team finding its first answers.
- Unlimited viewers
- 3 data sources
- Natural-language questions
- 7-day query history
GrowthYour plan
10M – 500M events / monthUsage-based. Pay for events, never for seats.
- Unlimited sources
- Semantic metric layer
- Anomaly alerts
- Row-level permissions
- SSO
Enterprise
500M+ events / monthFor data teams with strict requirements.
- Customer-managed keys
- Regional residency
- Dedicated success engineer
- 99.95% uptime SLA
- Custom contracts
270°Outcomes
What changes when everyone can ask.
Brightloom
Home goods retail
less time spent building weekly reports
Cinderpath
Logistics
more teams answering their own questions
Marlow Health
Clinic network
to answer board questions, down from 14 days
Oakhaven Games
Mobile games
day-30 retention after one funnel fix
Figures reported by each team after six months on Northwind.
315°FAQ
Questions, answered without a dashboard.
Talk to a data engineer
Not a sales rep. Bring your schema and we will map your first ten metrics on the call.
Book 30 minutes →360° · Start
Ask your first question in under ten minutes.
Free up to 10M events a month. No card, no seat limits, no sales call unless you want one.